Dear Pilgrims,

One can hardly call Facebook base camp before one leaves for Mount Everest. Yet it is precisely here that egos flourish in the guise of selflessness. It is so seductive to Friend people without end. But what one gets in return is more disguises than one can handle.

Who knows who anyone is, really? All we have to go on is hearsay.

We hear that so and so is a powerful guru. Look closely. It is their own PR drum they are beating.

Who speaks honestly and without getting paid?

Your very own heart.